Pacific News Bytes is a quarterly technology magazine targeting businesses and consumers in Hawaii and the Pacific Rim.

• PNB showcases the people, the companies, and the innovations in the technology industry that make headlines in Hawaii and the Pacific Rim.
• PNB provides news, features, and expert advice from the top professionals in the high-tech industry.
• PNB is published quarterly (4x per year)
• Four-color printing on glossy stock
• Statewide readership base of 30,000 per issue

DISTRIBUTION

• Newsstands, including Barnes & Noble and Borders
• Online at Amazon.com
• Subscriptions
• Tech Events

READERSHIP

Not just for geeks anymore, technology has become a part of daily life. From game players to Wall Street movers and shakers, technology touches everyone in one form or another. Consumers are not only becoming technologically smarter; but technology itself is becoming smarter by making its end products more user-friendly. At work, at home, and at play, we are all more technologically proficient through our everyday use of cell phones, entertainment units, home computers and the Internet. At Technology News Bytes, we call it “lifestyle technology.” Whether we are shopping, going on a trip, or just staying at home listening to music, technology has changed how we do all of these things. This change is reflected in our readership profile.

Our audience is broad, mature, educated, and are well-versed and interested in technology. They are businesspeople as well as homemakers involved in everything from conference calls to recreation.

Results of the readers surveyed:

Source: PNB subscriber study, 2008; Market Research, 2008, PNB

Technology Reader Study, 2008